Logo/ID: SCPA Auction

SCPA: Treble Clef Auction Logo

Second Chance wanted an emblem to represent a jazz theme. Their initial idea was to include several elements of what jazz meant to them: saxaphones, piano, musical notes, mardi gras etc. While it’s a challenge to get clients to understand the difference between an illustration and a logo, the idea of music needed to be strongly conveyed. Fortunately, to have a client like Second Chance who understands that bringing a myriad of ideas to the illustrator/designer and allowing the designer to rearrange and edit, strengthens dialog and trust.

My solution was to embrace both cat and dog into the shape of a treble clef. The colors currently represent the Mardi Gras but the elegant lines of the treble clef provides longevity, allowing Second Chance to implement the logo in all manners of music. In the future, SC can change their music theme from caribbean jazz, latin jazz, the blues, ragtime, big band, even classical.

Second Chance Pet Adoption Auction Logo, Raffle Flyer, Wine Tasting

To learn more about how to get a logo/ID system developed for your company, read Logo/ID Systems Info.

Lisa, CreativeGoddess
lisa@ecstewart.com
919 271 0668

Logo: Hanover Wind Symphony

I’ve chosen a NE Wind Symphony as part of my non-profit work this year. They’ve asked me to help them redesign their logo as well as Web site -it helps to have friends who can count on me to do quality design work for them. First things first, I prioritize the work ahead and begin on their logo.

Because my illustrations begin as clean and elegant icons, I thought it would be prudent to augment a bit of their logo/ID with calligraphic enhancement. It takes the experienced designer’s eye to maintain the real objective: Identity. Otherwise, it’s easy to cross the line and begin to begin fanciful illustrations and suddenly lose sight.

Below, you’ll find 2 design comps I provided to my client.

Logo 1 This calligraphic logo was meant to highlight both the wind instruments and the initial H for Hanover. The bells of the horns create a harmonious knot at the center and represent the bar of the ‘H’.

Logo 2 This calligraphic logo highlights the unsung hero of the orchestra: the baritone. The bell of the baritone points upward while the valve continues as the bar into the capital H.

The Brief Process: All logos are done in black and white. Later, when the logo has been chosen, it gets treated further with the bells and whistles adapted from the client’s profile based on it’s business and marketing plan.

Final Logo Ultimately, HWS chose the adaptation of the unsung hero; I happen to think the director has an affinity for baritones, but I love it just the same. I believe this logotype will give them the classic strength, mnenomic unity, and sophisticated resonance within the community.

To learn more about how to get a logo/ID system developed for your company, read Logo/ID Systems Info.

Lisa, CreativeGoddess
lisa@ecstewart.com
919 271 0668

Logos/ID Systems for Your Company

“I saw the angel in the marble and carved until I set him free.” Michelangelo

 

We’re extremely delighted that you love my unique style.We’ve decided to augment our business and share our elegant and sophisticated style by creating logos for you because of the many urgent requests we receive. Working together, we’ll provide the most elegant, imaginative, and professional ID system you’ve come to expect from us. We’re eager to learn how we can bring you the ultimate solution in well-planned, meaningful design.

A couple things to note:
* As a professional design studio, we will begin by interviewing you and your business plans.
* Planning & developing any logo/ID system takes time -upwards of six weeks or so.
* Because of current and ongoing relationships with our private and public clients, we cannot provide images of our cats and some dogs as part of your logo development.

Theory & Application: The Process of Crafting Your Identity
Logos need to remain crystal clear in their purpose: to succinctly represent the company or event with meaningful wholeness. Illustrations are good framed and hanging on one’s wall.

Typically, my designs begin as clean and elegant icons, thus, lending themselves eagerly to Logo/ID systems. It’s crucial to remember that an illustration makes a logo -not! It takes the experienced designer’s eye to maintain the real objective: Identity. Otherwise, it’s easy to cross the line and begin to begin fanciful illustrations and suddenly lose sight.

Additionally, the logo is only just ‘a part’ of the ID system. When addressing the whole company, integrating and representing every aspect of the uniqueness of your company evolves into a holistic and effective system.

After our interview, I begin to assemble myriad of ideas to highlight and support your business’ brand. Allowing me to rearrange the elements brought to the table during our discussion, strengthens dialog and trust.

I realize that it’s scary to hand over your identity to another -a virtual stranger. As your designer, we’ll maintain dialog throughout the project, keeping you updated, allaying any anxiety you might have.

ID Systems

Please contact us if you remain interested in our design and illustration services.

Lisa, CreativeGoddess
lisa@lisa-stewart.com
919 271 0668