by Lisa | Nov 15, 2010 | BLOG, INDIECreatives, Marketing
We know as artists that we’re business people, too. We need to sell in order to continue creating and thriving as entrepreneurs. Art school never really gives us the tools to do it properly so we rely on reason and technique to get us through to the next project...
by Lisa | Nov 7, 2010 | BLOG, INDIECreatives, Marketing
After many years of learning how branding affects my business, I’ve written an article comparing brand to branding for artists & galleries. This will demystify the marketing jargon and show you how to cultivate affection from your customers and manage your...
by Lisa | Oct 5, 2010 | BLOG, INDIECreatives, Marketing
Are you still struggling with “I” vs “We” when it comes to identifying yourself as an INDIECreative? Do you think your customers won’t take you seriously when you tell them that it’s just you who makes your product? You’ll be...
by Lisa | Jan 4, 2010 | As Seen In, BLOG, Marketing
Announcement!! I have two (2) articles published in FW Publications’ auspicious annual: 2010 Artist’s & Graphic Designer’s Market 1. The Changing Marketing Landscape: Leveraging Social Media as a Creative, and 2. Leveraging Multiple Opportunities...
by Lisa | Jan 4, 2010 | BLOG, Marketing
I’m officially launching a new endeavor of ECStewart Designs: IndieCreatives IndieCreatives will provide tips and strategies for strengthening your small business endeavors as well as providing new media marketing consulting to creative entrepreneurs. This will...