I’ve chosen a NE Wind Symphony as part of my non-profit work this year. They’ve asked me to help them redesign their logo as well as Web site -it helps to have friends who can count on me to do quality design work for them. First things first, I prioritize the work ahead and begin on their logo.
Because my illustrations begin as clean and elegant icons, I thought it would be prudent to augment a bit of their logo/ID with calligraphic enhancement. It takes the experienced designer’s eye to maintain the real objective: Identity. Otherwise, it’s easy to cross the line and begin to begin fanciful illustrations and suddenly lose sight.
Below, you’ll find 2 design comps I provided to my client.
This calligraphic logo was meant to highlight both the wind instruments and the initial H for Hanover. The bells of the horns create a harmonious knot at the center and represent the bar of the ‘H’.
This calligraphic logo highlights the unsung hero of the orchestra: the baritone. The bell of the baritone points upward while the valve continues as the bar into the capital H.
The Brief Process: All logos are done in black and white. Later, when the logo has been chosen, it gets treated further with the bells and whistles adapted from the client’s profile based on it’s business and marketing plan.
Ultimately, HWS chose the adaptation of the unsung hero; I happen to think the director has an affinity for baritones, but I love it just the same. I believe this logotype will give them the classic strength, mnenomic unity, and sophisticated resonance within the community.
To learn more about how to get a logo/ID system developed for your company, read Logo/ID Systems Info.
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